What is Pay Per Click Advertising?

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Pay per click advertising – often just referred to as PPC – is a widely used marketing method for modern businesses. In effect, it revolves around the idea of only paying for adverts when people engage with them. Therefore, it presents a better-value-for-money option than some of the more traditional advertising ideas. 

Pay Per Click Explained

With online advertising, you register on various platforms and start bidding on ads. Currently, Google Ads is the most-used PPC platform, but others are available. If you win a bid, your final bidding price will basically be the cost you pay whenever someone clicks on your ad. So, if nobody clicks an ad, you don’t technically pay anything for it. 


As you can imagine, PPC has some serious benefits. It’s directly linked to positive impacts on your sales, brand awareness, and conversion rates. Here are a few tasty stats that should pique your interest:

  • When someone clicks on an ad they are 50% more likely to go on and make a purchase (Source)
  • Around 90% of consumers are influenced by online ads (Source)
  • Approximately 63% of users have clicked on Google Ads in the past (Source)
  • Google Ads is believed to provide an 800% ROI (Source)
  • Online PPC ads are shown to improve brand awareness by 80% (Source)

Overall, PPC is a very cost-effective and beneficial way of promoting your business online. While some investment is required, it’s proven that PPC generates an impressive return. 

If you’re interested in Johnson City TN PPC services, please get in touch today! Schedule a consultation to learn more about PPC and how it will help your business.

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