Social Media and Customer Service
Companies everywhere and in every industry now use social media as a means to augment their customer service. They actively respond to complaints, answer queries, offer guidance, respond to online…
Tips for Achieving Brand Continuity on Social Media
High-quality brands display continuity across all social media platforms where they are active. Regardless of the platform (Facebook, Twitter, LinkedIn, Instagram, YouTube, TikTok and more), users engage with the same…
How Does Social Media Help Your Brand?
The simple fact is that every business needs a social media presence. But how does social media help your brand? Social media is where your audience hangs out, spends time…
Effective Marketing Tips for B2C Businesses
Effective marketing begins with knowing your audience. There are distinct differences between marketing to businesses (B2B) and marketing to consumers (B2C). Businesses are seeking benefits to their own business from…