Content marketing is one of the most important forms of digital marketing for your business. Content forms the backbone of many different digital marketing channels, including SEO, social media, and email marketing. Every business should have a content marketing strategy to create and distribute valuable, relevant content to their audience. Content can consist of a broad variety of materials, from blog posts and web pages to newsletters, videos, podcasts, and white papers. It’s informative and interesting for your audience, but it doesn’t directly promote the products or services that you’re selling.
When you have quality content, you can use it in a variety of ways. A blog post on your website might get shared on social media or turned into an email for your mailing list. A podcast could have an accompanying transcript and blog post, while a video might have an infographic summing up its main points. Repurposing content is a great way to get more from one piece of content, using it in multiple ways.
You will often hear people use the expression “content is king.” This is because content marketing has become so important in the digital world. In fact, regularly adding content has an impact on Google rankings. However, content doesn’t just operate on its own. It’s also important to be aware of how to use other digital marketing methods and channels that link to content marketing, such as SEO, email marketing, and even building effective landing pages.
Your Tri-Cities business can’t miss out on content creation if you want to find success, especially because 72% of marketers say that content marketing increases engagement. If you’re in need of content, we can help!