The Pitfalls of PPC
Digital marketing takes various forms and each one requires a certain knowledge and experience to make it work effectively. PPC (Pay Per Click) advertising involves luring interested parties to click…
Local Reviews and Ratings Affect Your SEO
How proactive are you about harvesting local reviews and ratings from your customers across Johnson City, Kingsport, Bristol and the rest of Northeast Tennessee? Research from top SEO experts repeatedly…
Local Search: Proximity, Relevance, Prominence
Local search is a huge consideration for any business with an actual storefront location. Statistics show that more than 60% of Internet searches in 2021 were via mobile. With the…
Tips for Holiday Marketing
The holiday season generally provides most retail businesses with a substantial portion of their yearly earnings. Other B2B companies may also find this season to be particularly lucrative, depending on…
What are Internal Links for SEO?
Links to, from and within your website are essential for a number of reasons. Of course, the Internet is one enormous amalgamation of information sites connected by links. Those links…
Effective Marketing Tips for B2B Companies
Companies that directly do business with other businesses and not consumers (B2B) have unique challenges. While consumer tastes and trends can be fickle and ever-changing, many factors can impact how…
Effective Marketing Tips for B2C Businesses
Effective marketing begins with knowing your audience. There are distinct differences between marketing to businesses (B2B) and marketing to consumers (B2C). Businesses are seeking benefits to their own business from…