Keeping User Attention
User experience (known in Internet circles as UX) will make or break your online business. When site visitors arrive on a page of your site and leave quickly, we call…
How Does Social Media Help Your Brand?
The simple fact is that every business needs a social media presence. But how does social media help your brand? Social media is where your audience hangs out, spends time…
Effective Marketing Tips for B2B Companies
Companies that directly do business with other businesses and not consumers (B2B) have unique challenges. While consumer tastes and trends can be fickle and ever-changing, many factors can impact how…
Effective Marketing Tips for B2C Businesses
Effective marketing begins with knowing your audience. There are distinct differences between marketing to businesses (B2B) and marketing to consumers (B2C). Businesses are seeking benefits to their own business from…
Professional Content Creation for Your Company Website
Why would anyone order a brand-new, custom-designed sportscar and then install an old, non-functioning 4-cylinder engine? Doesn’t that kind of defeat the entire purpose of owning a sportscar? And yet,…
Effective SEO Strategies
What are effective SEO strategies? They are basic activities that boost your Search Engine Optimization (SEO) to get you noticed and ranked high on Internet search engines like Google. Why…
Why Company Blogs Are Important for SEO
Many different things go into good SEO, including both actions carried out on your website and elsewhere. One of the most important "on-page" SEO elements that your business can have…