Social Media and Customer Service
Companies everywhere and in every industry now use social media as a means to augment their customer service. They actively respond to complaints, answer queries, offer guidance, respond to online…
Mobile Website Checklist
Mobile browsing is no longer on the rise – it is THE primary way most Internet users interact on the web and find what they need. This means ensuring your…
Keeping User Attention
User experience (known in Internet circles as UX) will make or break your online business. When site visitors arrive on a page of your site and leave quickly, we call…
Tips for Achieving Brand Continuity on Social Media
High-quality brands display continuity across all social media platforms where they are active. Regardless of the platform (Facebook, Twitter, LinkedIn, Instagram, YouTube, TikTok and more), users engage with the same…
Optimizing Your Google Business Profile
If your local Tri-Cities business is not using this free Google feature, you’re making it harder for clients to locate your company and take advantage of your products and/or services.…
Building Your Brand Identity
Call out any popular commercial brand and it’s likely that people around you can share what stands out about it. Let’s try a few: Chick-Fil-A – Great chicken, great customer…
The Pitfalls of PPC
Digital marketing takes various forms and each one requires a certain knowledge and experience to make it work effectively. PPC (Pay Per Click) advertising involves luring interested parties to click…